What Is IrisBlu Publishing? (And Why I Created It)

Tuesday, July 01, 2025

IrisBlu Journal/Aspiring Authors/What Is IrisBlu Publishing? (And Why I Created It)

đź’™ What Is IrisBlu Publishing? (And Why I Created It)

Tuesday, July 01, 2025

IrisBlu Publishing began as a personal project to publish Mary Reiss Farias’s own books—and grew into a boutique publishing company dedicated to helping aspiring and established authors bring their books to life. In this post, Mary shares the story behind IrisBlu, what it offers today, and why she’s opening the doors to serve more authors with clarity, structure, and heart.

Recently, I told a friend that I run a publishing company—and she paused and asked, “What does that actually mean?”

It stopped me for a moment. Not because I didn’t have an answer—but because I realized: most people don’t know what publishing can look like today.

They only know the traditional world of agents, rejection letters, and long timelines. Or the world of “just upload it to Amazon and hope for the best.”

IrisBlu Publishing was born from something different. Something personal. Something intentional.

Let me tell you the story.

🌀 It Started With a Series—and a Desire to Share

Years ago, I had an idea for a series of books about something I knew deeply: the inner and outer experience of being a gymnast. That series became Gym Rats, and I created IrisBlu Publishing to bring it to life on my own terms.

I didn’t want to wait for permission.
I didn’t want to water down the message.
I didn’t want to guess at how to format a book or navigate the publishing maze on my own.

So I learned everything I could. I wrote, I edited, I designed, I typeset. I walked the entire path from blank page to finished product—and opened the doors to something bigger in the process.

📚 Then I Helped My Sister Write Hers

As I gained experience, my sister began writing books of her own. Naturally, she turned to me. I guided her through the same journey—clarifying her message, creating timelines, editing, publishing, and launching. I published her books under the IrisBlu banner, and something shifted.

It wasn’t just about me anymore.
IrisBlu had become a space for others to also say yes to their voice.

đź’« Then Came the Mastermind

Not long after, I brought together a group of women to co-create a book called Discovering Something Greater—a collaborative project rooted in personal transformation, shared wisdom, and spiritual alignment.

We brainstormed, wrote, edited, and published as a team. That book changed lives—not just for the readers, but for those of us who wrote it.

It became clear: publishing is a form of empowerment.

đź§  From Personal Development to Publishing

I also wrote and published How to Study Think and Grow Rich, a practical, timeless guide for people who want to deeply study Napoleon Hill’s classic work. That project combined two of my greatest passions: books and personal growth.

​It’s the same approach I bring to every publishing project now—blending mindset, structure, universal law, and strategy to help people not just publish a book, but become the author they’re here to be.

đź“– So... What Is IrisBlu Publishing?

IrisBlu Publishing is a boutique, author-focused publishing company that offers:

  • Guided Writing Support – for authors who need help getting the words out clearly and confidently
  • Professional Publishing Services – including editing, typesetting, and cover design
  • Launch Strategy & Promotion Support – from book funnels to launch teams and social content
  • Book Refresh + Relaunch – for authors who want to breathe new life into an older book
  • Collaborative Book Masterminds – for those who want to co-author something powerful
  • Personalized Coaching – for authors who need mindset support, clarity, or strategic help
  • Flexible Publishing Models – self-publish or publish under the IrisBlu imprint

In short: we meet you where you are—whether you're an aspiring author with a half-formed idea, or an experienced writer ready to relaunch with new energy.

🚪 And Now? The Doors Are Open.

For 15 years, IrisBlu Publishing has been behind the scenes of my books and the books of those closest to me.

Now, it’s time to open those doors to you.

If you feel like there’s a book inside you—or you know you want help turning your manuscript into something powerful, professional, and purposeful—this is your invitation.

You don’t need to figure it all out on your own.
You don’t need to do it perfectly.

📩 Want help getting started? Download the Aspiring Author Starter Kit here:

📞 Want to talk it out?
Book a free 30-minute Discovery Call with me:

You’re not just writing a book.
You’re creating something that lasts.

And I would be honored to walk with you.

With purpose and possibility,

Mary Reiss Farias
Author. Publisher. Founder of IrisBlu Publishing
​​www.irisblupublishing.com

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Hi, I'm Mary Reiss Farias

Publisher, author, coach, and founder of IrisBlu Publishing

I help entrepreneurs and thought leaders turn their ideas into books that grow their business, elevate their brand, and leave a lasting legacy.

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Get Discovering Something Greater

I’m proud to have co-authored this transformative book alongside three extraordinary women. Discovering Something Greater is a collection of real stories and reflections on navigating life transitions, redefining success, and living with purpose.

This book was born out of our mastermind — a testament to the power of aligned collaboration. It’s not just a read; it’s a spark for your own journey.